Dr. Albert A. Barreda


Dept of Hospitality Leadership

Role: Faculty
Campus: Springfield

Postal mail

Missouri State University
Dept of Hospitality Leadership
901 S. National Ave.
Springfield, MO 65897



  • PhD, Hospitality Management, University of Central Florida 
  • MS, Hospitality Management, University of Massachusetts - Amherst
  • BS, Science Communications, San Agustin State University of Arequipa, Peru


  • HRA 310, Analyzing Financial Performance 
  • HRA 410, Hospitality Marketing and Revenue Management
  • HRA 480, Global Strategic Management in Hospitality Management

Professional experience

Dr. Barreda’s research has been presented in predominant industry and research conferences around the world including: Macau, China; Taichung, Taiwan; Portugal, Europe; Soule, South Korea, and United States of America. He has also received several awards for his research contributions, and has a consulting experience in the areas of hotel investments, and market research for hospitality and tourism organizations. He owns a consulting firm in the French area of Canada, Quebec.


  • Barreda, A., Okumus, F., & Nusair, K. (May 20th 2015). Website Interactivity effects on trust in Hotel Websites. The World Conference on Hospitality, Tourism and Event Research (WHTER) & International Convention and Expo Summit (ICES) – Seoul - Republic of Korea

Link: http://ices2013.wix.com/siamu

  • Barreda, A., Okumus, F., & Nusair, K., Ozturk, A. (June 14th 2015). The influence of Website interactivity on brand experience, brand equity, brand choice, and brand associations: A behavioral intention approach in hotel Websites. The International Hospitality Information Technology Association (iHITA)

Link: http://eventegg.com/ihita-2015/

  • Barreda, A. Bilgihan, A., Gomez, L. (2014).Developing Online Trust through Social Network Websites: A Mediating Model of Information Quality. TMS Algarve November 2014 –Management Studies International Conference. 

Link: http://esghtconferences.org/tms2014/index.php/TMS2014/TMS2014

  • Barreda, A. & Kizildag, M. (2014). Who are the Bulls and Bears in Global Lodging Markets?.  Winner of the AHFME award for best research paper (Nov 8th 2014). Association of Hospitality Financial Management Education. 

Link: http://www.tandfonline.com/doi/abs/10.1080/10913211.2015.1040700?journalCode=uhfm20

Research and professional interests

Research Studies

  • Bilgihan, A., Barreda, A., Okumus, F., & Nusair, K. (2016). Consumer perception of knowledge-sharing in travel-related Online Social Networks. Tourism Management, 52, 287-296. Published. SSCI 

Link: http://www.sciencedirect.com/science/article/pii/S0261517715001557

  • Barreda, A. A., Bilgihan, A., & Kageyama, Y. (2015). The Role of Trust in Creating Positive Word of Mouth and Behavioral Intentions: The Case of Online Social Networks. Journal of Relationship Marketing14(1), 16-36. Published

Link: http://www.tandfonline.com/doi/abs/10.1080/15332667.2015.1006002

  • Barreda, A., Kageyama, Y., singh, D., & Zubieta, S. (2016). Hospitality Bankruptcy in United States: A Multiple Discriminant Analysis-Logit Model Comparison. Journal of Quality Assurance in Hospitality & Tourism (2016). Published. 
  • Barreda, A. & Kizildag, M. (2015). Who are the Bulls and Bears in Global Lodging Markets?. Journal of Hospitality Financial Management. Waiting for Printing. Vol. 23 (2). Published.
  • Barreda, A., Okumus, F., Nusair, K., & Bilgihan, A. (Accepted). The Mediating Effect of Virtual Interactivity in Travel-Related Online Social Network Websites. International Journal of Hospitality and Tourism Administration. Waiting for Printing
  • Barreda, A. A., Bilgihan, A., Nusair, K., & Okumus, F. (2015). Generating brand awareness in Online Social Networks. Computers in Human Behavior. Published.

Link: http://www.sciencedirect.com/science/article/pii/S0747563215002137

Other interests


  • Branding
  • E-commerce
  • Strategic intuition
  • Knowledge management
  • Cross-cultural management
  • Structural education modeling
  • Economic valuation models
  • Timeshare
  • Investments in the hospitality and tourism industry

Other notable experience 

  • Owns a consulting firm in Quebec, Canada
  • Hotel investments
  • Market research for hospitality and tourism organizations

Selected journal publications in

  • Tourism Management
  • Computers in Human Behavior
  • Journal of Relationship Marketing

Awards and honors

  • Hospitality Financial Management Educators Award, best research paper, "Who are the Bulls and Bears in Global Lodging Markets?," 2014.